Built by Corey See the live rebuild ↗
Proposal · prepared for The Cheese Shop Nantwich · 29 May 2026

A few specific fixes for cheeseshopnantwich.co.uk

The Cheese Shop Nantwich · Nantwich · website rebuild

I rebuild small-business sites in my own time when I can see they are leaving something on the table. I spent ten minutes on cheeseshopnantwich.co.uk and three things stood out, all on the parts of the site that should be working hardest for a shop with this much to show. Three findings below, then a working rebuild you can click through.

Open live preview  ↗ Read the three findings Reply to the proposal
12 Hospital Street · Nantwich · since 2020

Over 150 artisan cheeses, chosen by Nick Birchall, in a building that survived the Tudor Fires of 1583. Open the live preview ↗

Three findings, from ten minutes on the live site

What the counter is currently leaving on the table.

A walk-through of the live cheeseshopnantwich.co.uk on 29 May 2026. None of these is a redesign for its own sake, each is something the shop already owns that the site is not showing.

01

The site carries no Store or LocalBusiness structured data, so Google never reads the Hospital Street address, the daily hours, or the 2020 founding as facts.

What I saw
A crawl of cheeseshopnantwich.co.uk surfaces only the generic WordPress Place, WebPage and Article blocks that the theme ships. There is no Store or GroceryStore type, no PostalAddress for 12 Hospital Street, no openingHours for the Monday to Sunday counter, no foundingDate, and no FAQPage. The facts that bring people through the door sit in the page text, invisible to a machine reading the structured data.
In the rebuild
The rebuild ships a GroceryStore plus LocalBusiness graph with the full Hospital Street address, the telephone in E.164 form, the seven-day hours, the 2020 founding, and a FAQPage built from the questions asked at the counter.
02

The tastings, the pairing evenings, the Cheese Club and the wedding cheese cakes are buried in menus rather than bookable from the homepage.

What I saw
The four lines that carry the most margin are each a menu click away. The Champagne and port evenings in the tasting room, the monthly Cheese Club at 159.50 pounds a quarter, and the celebration cheese cakes built from stacked whole cheeses are not surfaced on the landing screen. A first visitor sees a product grid before they learn the shop runs evenings or makes a cheese tower for a wedding.
In the rebuild
The rebuild gives each of the four a card on the homepage with a clear next step, so a visitor can move toward booking a tasting or reserving a cake from the first screen.
03

Nick Birchall has sourced cheese for twenty years, yet the 150-cheese counter and the curator story are told flatly, with image assets dated 2022 and 2023.

What I saw
Nick Birchall, a sixth-generation farmer’s son who judges artisan cheese at the Nantwich Cheese Festival, is the reason the counter holds over 150 cheeses chosen at their peak. The current homepage opens on a grid with no founder story, and the feature photographs carry 2022 and 2023 timestamps, so a busy, award-listed shop reads as a quiet one.
In the rebuild
The rebuild leads with the counter and the curator, names Nick and Chris, carries the Speciality Food Magazine 2025 listing, and frames the cheeses the way the staff talk about them.
Where the site is today

The current build, and what the rebuild changes.

Current ↗ cheeseshopnantwich.co.uk
Platform
WordPress, Elementor and WooCommerce
Schema
Generic Place, WebPage and Article only. No Store, no address, no hours, no 2020.
Hero
Opens on a product grid. No counter story, no founder, no events above the fold.
Events
Tastings, Cheese Club and wedding cakes each a menu click away.
Assets
Feature photographs dated 2022 and 2023. The shop reads quieter than it is.
Proposed
Framework
Astro static front (Astro 6) over the existing WooCommerce catalogue
Schema
GroceryStore + LocalBusiness + PostalAddress + hours + foundingDate + FAQPage
Hero
The 150-cheese counter, Nick and Chris, and the 1583 building, above the fold
Events
Tastings, Cheese Club and wedding cakes each a homepage card with a next step
Assets
Current photography of the tastings and the cakes, with clean shareable unfurls
Pricing

One fixed price. No retainer, no contract.

The build keeps the WooCommerce catalogue you already run and rebuilds the front of it. Everything below is the whole cost.

£2,000
Fixed for the rebuild. One-off.
£150
Per month for hosting and ongoing care.
£50
Optional. Embedded chatbot trained on FAQs.

No retainer. No contract. No in-person visits, fully remote from Switzerland.

  • •  One round of revisions before launch
  • •  DNS cutover handled, you keep the domain in your name
  • •  30 days of post-launch tweaks at no extra cost
  • •  Source code handed over on day 60, you own everything
The close

If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three Cheshire builds this quarter, and first confirmed wins the slot. If I do not hear back by 8 June, the proposal site comes down.

See the live rebuild A working preview you can click through · opens in a new tab ↗